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3 Marketing Challenges for Manufacturers

How Manufacturers Can Update Marketing Strategies

Manufacturing has never been more competitive. Consumers have access to products all over the world, giving them the ability to choose whatever they want. The power of modern customers is putting pressure on manufacturers to make their goods...

Boost Your Marketing Strategy: Integrate HubSpot and Epicor

HubSpot and Epicor Integration

Data should drive business processes from the top floor to the shop floor. However, this is easier said than done. Marketers, for instance, struggle to access data to gain a complete picture of customers. Almost 70 percent of marketers lack insight into customers...

Unlock Growth: Connect ERP with Marketing Automation

ERP and Marketing Automation Integration

How Can Manufacturers Improve Customer Journeys?

Marketing Automationfor Manufacturing

Modern customers aren’t content with slow service or delayed orders. They want a seamless journey from first contact to delivery. But for manufacturers, the sales process isn’t always so straightforward. Sales cycles are often longer because purchases...

Unlock the Power of ERP Integration

Form a Powerful, Connected Enterprise  

A connected enterprise is a powerful enterprise. When IT platforms are connected, employees can work as a unified front to achieve business growth. For manufacturers and distributors, the key to forming a connected enterprise is ERP integration. ...

Software Integration Drives Digital Transformation

Transform Your Business with ERP Integration 

A survey of 900 IT decision-makers found that systems integration is rapidly becoming a priority among modern enterprises. 88% of respondents believe that becoming a more connected business will drive revenue. Additionally, the level of enterprise...

Epicor Insights 2019, Part 3: ERP Integration

TJ Talks Software Integration  

I’ve spent over a decade living and breathing code, ensuring each client gains a simple, elegant solution to drive business improvements. Far and away, the solution that has had the greatest impact on manufacturing and distribution performance is Unity. A...

Why Manufacturers Need to Rethink Marketing

Inbound Marketing for Manufacturers 

Let’s face it: most manufacturers are coming up short in their marketing efforts. While manufacturers have mastered innovation in their product design and shop-floor operations, they haven’t figured out how to apply that same innovation to their marketing...

How to Maximize Marketing Insights

Generating and Using Marketing Insights 

Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...

5 Inbound Marketing Tips for Manufacturers and Distributors

Optimize Your Inbound Marketing Strategy 

It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...

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