Two factors are essential for manufacturing or distribution growth: modern technology and customer relationships. With enterprise technology changing at a rapid pace and customers becoming more discerning, outdated software and poor customer...
When I recently attended a meet-up for marketing professionals, one person asked an all-too-common question: “How do we get our sales team to use CRM?”
As we mentioned in our explanation of ERP, searching for the right enterprise software can be a daunting task. How is it even possible to keep up with all the jargon and acronyms of the software marketplace? Businesses frequently get the systems mixed up, especially ERP and CRM....
Understandably, CRM software projects often focus on the software. Steps are taken throughout the implementation to ensure technical requirements are met to deploy the CRM solution on time and on budget. But in this process, a very important ingredient for...
Manufacturers put most of their time and energy into getting their production operations in order, investing in robust software and equipment to streamline processes. But this same effort isn’t going into their sales strategies. Engrossed in developing and...
