With 84% of customers claiming that a company’s experience is just as important as its products and services, a business’s survival is dependent on its ability to provide optimal customer experiences. This is good news for small and midsize businesses,...
High costs and limited resources have long kept small manufacturers away from cutting-edge enterprise technology. Fortunately, the barriers to digital transformation are eroding. Software vendors are developing ways to make innovative features user-friendly and...
Two factors are essential for manufacturing or distribution growth: modern technology and customer relationships. With enterprise technology changing at a rapid pace and customers becoming more discerning, outdated software and poor customer...
When I recently attended a meet-up for marketing professionals, one person asked an all-too-common question: “How do we get our sales team to use CRM?”
As we mentioned in our explanation of ERP, searching for the right enterprise software can be a daunting task. How is it even possible to keep up with all the jargon and acronyms of the software marketplace? Businesses frequently get the systems mixed up, especially ERP and CRM....
Understandably, CRM software projects often focus on the software. Steps are taken throughout the implementation to ensure technical requirements are met to deploy the CRM solution on time and on budget. But in this process, a very important ingredient for...
