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How to Maximize Marketing Insights

Generating and Using Marketing Insights 

Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...

How Pier 1 Uses Predictive Analytics To Drive Growth

How Pier 1 Uses Predictive Analytics To Drive Growth

If you're still on the fence about investing in business intelligence software this year, consider what it's done for the savvy home goods company, Pier 1 Imports. The company sought out Microsoft's Azure HDInsight tool to analyze the...

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