Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...
It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...
Does your staff waste hours each week manually entering online orders into your enterprise resource planning (ERP) software? Do you have to manually update website prices? Do you lack an online store altogether, making it more difficult for consumers to find out...
The Relationship Era, the Customer Revolution, the Digital Age—whatever you want to call our current period in customer relationships, the bottom line is this: Digital innovation has transformed how customers find and interact with businesses, and with...
Think you can drive traffic and sales the instant you launch your online store? Think again. The online marketplace is flooded with eCommerce sites all biding for the attention of consumers. To gain an edge over the competition, you must stay on top of the...