CRM Comparison: Salesforce vs. Microsoft Dynamics 365

    Choose the Right CRM Vendor 

    Sometimes when you pit two software vendors against each other, there isn’t a clear winner. That’s the case with our match up of Salesforce and Microsoft Dynamics 365 CRM. Both vendors have a strong standing in the CRM marketplace and possess many of the same...

    Unlock the Power of AI to Boost B2B Sales

    AI for B2B Selling 

    Artificial intelligence (AI) has dominated headlines in recent years. Incredible innovations have made AI a mainstay in various aspects of our lives, particularly at the workplace. With CRM software vendors constantly rolling out new AI developments, the technology has...

    CRM: The Cure for Common Sales Pains

    How CRM Improves Sales Processes 

    Sales reps always have their eyes on their quotas, looking to further customer relationships and capitalize on new opportunities to increase profits. But we all know the difficulties of meeting sales goals. Keeping up with various customer interactions,...

    Salesforce Einstein: Transforming Business With AI

    What Do You Need to Know about AI?

    “Life is like riding a bicycle. To keep your balance you must keep moving.”—Albert Einstein

    Exciting Developments from Salesforce CRM

    Dreamforce 2018 Announcements

    Every year, Salesforce holds their four-day Dreamforce conference to inspire companies to unlock the full potential of their customer relationship management (CRM) software. The conference also serves as an opportunity for Salesforce to unveil exciting new...

    How Does CRM Generate ROI for Manufacturers?

    CRM for Manufacturing Success 

    For too long, many manufacturers have put all their efforts into managing their production lines, but at a cost. In their unwavering focus to improve manufacturing performance, they’ve left out a critical component: their customer relationships. With customer...

    What is CRM, and Why Do You Need It?

    CRM, Explained

    As we mentioned in our explanation of ERP, searching for the right enterprise software can be a daunting task. How is it even possible to keep up with all the jargon and acronyms of the software marketplace? Businesses frequently get the systems mixed up, especially ERP and CRM....

    Salesforce Einstein Debuts Customer Service Tools

    Latest from Salesforce Einstein AI 

    Salesforce’s Einstein AI platform debuted in the CRM market in 2016, and it’s already grown to provide an average of one billion predictions to each client every day. Its impressive performance demonstrates that enterprise artificial intelligence isn’t going...

    How CRM Optimizes Customer Experiences

    CRM Enhances Customer Journeys  

    Success isn’t just measured by the reputation of your brand or the quality of your products. Now more than ever, businesses are measuring their success by their customer experiences. Sales departments are tracking key performance indicators (KPIs) on customer...

    CRM is Revolutionizing Field Service Management

    How Advanced Technology Improves Field Service

    The Harvard Business Review claims that customer relationships are now about twice as important as brand value in determining overall enterprise worth. That’s because customers now have more options than ever. No matter the flashiness of the brand...

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