The buzz surrounding omnichannel marketing and sales strategies tends to originate from retail businesses. But the omnichannel approach has infiltrated the manufacturing industry in a big way. Most B2B buyers crave a B2C experience. They want cohesive...
Let’s face it: most manufacturers are coming up short in their marketing efforts. While manufacturers have mastered innovation in their product design and shop-floor operations, they haven’t figured out how to apply that same innovation to their marketing...
A word of advice: when searching for an enterprise software vendor, pay attention to their update release notes. Vendors have a responsibility to provide their clients with continuous improvements and patches, ensuring their systems run seamlessly and include...
Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...
You manufacture an amazing product, but it hasn’t gained much traction. Why is your creation merely wasting space in a warehouse? Unfortunately, this situation happens to plenty of gifted manufacturers who don’t have the proper tools to market, sell or distribute their...
At this year’s Epicor Insights conference, our CEO Matt Schuval spoke about the power ERP integrations bring to businesses, especially regarding customer experiences. Software integrations create an interconnected system that provides all the information you need to...