Let’s face it: most manufacturers are coming up short in their marketing efforts. While manufacturers have mastered innovation in their product design and shop-floor operations, they haven’t figured out how to apply that same innovation to their marketing...
Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...
It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...