Modern customers aren’t content with slow service or delayed orders. They want a seamless journey from first contact to delivery. But for manufacturers, the sales process isn’t always so straightforward. Sales cycles are often longer because purchases...
As the infographic below illustrates, organizations aren’t making the most of their data. Enterprise data is intended to drive productivity, collaboration and precision. But when data is siloed and poorly managed, it does little to improve business...
Many manufacturers and distributors think their transformation is complete once they’ve implemented enterprise resource planning (ERP) software. There are two problems with this conclusion:
Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...
It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...