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    How Can Manufacturers Improve Customer Journeys?

    Marketing Automationfor Manufacturing

    Modern customers aren’t content with slow service or delayed orders. They want a seamless journey from first contact to delivery. But for manufacturers, the sales process isn’t always so straightforward. Sales cycles are often longer because purchases...

    ERP Integration: The Solution to Your Business Problems

    Fix Business Issues with ERP Integration

    As the infographic below illustrates, organizations aren’t making the most of their data. Enterprise data is intended to drive productivity, collaboration and precision. But when data is siloed and poorly managed, it does little to improve business...

    10 Ways ERP Integration Can Transform Your Business

    Software Integration for Business Transformation 

    Many manufacturers and distributors think their transformation is complete once they’ve implemented enterprise resource planning (ERP) software. There are two problems with this conclusion:  

    How to Maximize Marketing Insights

    Generating and Using Marketing Insights 

    Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...

    5 Inbound Marketing Tips for Manufacturers and Distributors

    Optimize Your Inbound Marketing Strategy 

    It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...

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