Manufacturing has never been more competitive. Consumers have access to products all over the world, giving them the ability to choose whatever they want. The power of modern customers is putting pressure on manufacturers to make their goods...
Modern customers aren’t content with slow service or delayed orders. They want a seamless journey from first contact to delivery. But for manufacturers, the sales process isn’t always so straightforward. Sales cycles are often longer because purchases...
As CEO of Datix, I’ve seen plenty of manufacturers and distributors misuse their ERP solutions. Though Epicor includes comprehensive functionality, it isn’t a magical cure-all for everything going wrong in your business. Maximizing ROI from your ERP...
Let’s face it: most manufacturers are coming up short in their marketing efforts. While manufacturers have mastered innovation in their product design and shop-floor operations, they haven’t figured out how to apply that same innovation to their marketing...
Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...
It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...