Why Aren’t Sales Reps Using CRM? 

When I recently attended a meet-up for marketing professionals, one person asked an all-too-common question: “How do we get our sales team to use CRM?” 

3 Software User Adoption Tips 

For many manufacturers and distributors implementing ERP or CRM software, the go-live date is often considered the moment of truth. Will the system be deployed smoothly or experience errors? Stakeholders and project teams have their fingers crossed that the...

Why You Need CRM Software

3 Causes of CRM Failure 

Back in 1999, Hershey missed out on massive Halloween profits because of their inability to deliver orders. A few years later, Cigna health insurance customers couldn’t get their prescriptions filled or inquire about their coverage, causing the company to lose almost...

Enterprise Software Adoption Strategy

Businesses naturally invest in their vision, and innovators are now looking toward enterprise software to allow them to achieve it. However, even some of the most well-intentioned projects will fall flat because of a failure to put in place a comprehensive...