Why Manufacturers Need a CRM System
With 74% of customer relationship management (CRM) software users claiming that CRM software has improved their access to customer data, it’s no surprise that CRM technology drastically improves manufacturers’ sales productivity. Plus, CRM technology can increase sales conversion rates by 300%, so why aren’t manufacturers utilizing this software?
It’s likely because they’re still relying on different legacy tools like Outlook. Though these tools keep track of contacts, they are not capable of providing users with a clear overview of customers’ needs and evolving expectations. Additionally, they cannot improve the experience your customers have with your organization.
CRM systems for manufacturing not only collect and store customer information and previous history with the business but also analyze the data to provide useful insights.
Improve Customer Relationships
It’s no surprise that CRM software lets businesses improve relationships with customers–after all, it’s in the name. In the manufacturing industry, CRM software proves to be a game-changer due to its safe delivery and after-sales services because these services are as important as closing a new deal.
With a CRM system, you will be able to manage all company information and keep your whole team in the loop. The system will also help you keep track of any warranty, repair, or service issues, and it will allow you to manage day-to-day questions, inquiries, and service calls. This will result in fewer delays and penalties as well as more follow-on sales.
With CRM software, you can see customers' buying patterns, so you can leverage that data to increase sales. Gathering the customer requirements all in one place ensures everyone involved has a clear idea of what’s needed and what the difficulties might be.
CRM software reveals peak order times and downtimes for each of your customers, so you can make informed decisions on what to sell and when to sell it. Plus, your sales team can use this information to identify the best times and products for cross-selling and upselling.
Moreover, the software also allows you to create and build customer databases filled with the history of customer requirements. That way, you have insight into specific customers and their needs coupled with your entire customer base, allowing you to make more accurate sales decisions.
Greater Sales Pipeline Visibility
Knowing where leads stand in your sales pipeline is critical; however, without CRM technology, gaining that insight can be a confusing process. You can certainly use a spreadsheet to track each lead as it travels through your pipeline, but that’s an inefficient approach that doesn’t provide true visibility.
CRM software is designed to help you streamline and simplify that process. With a variety of pipeline tools and graphs, you can easily visualize data, making it easier to understand. These tools provide summaries of your entire pipeline for the big picture view as well as also allowing you to look at individual items. This allows you to see what stage every opportunity is in and how much each deal is worth.
Further, CRM software is equipped with pipeline automation. You can define rules, and when they are triggered, leads are automatically moved through the stages you have set up. The system can also send notifications when leads hit certain milestones or transition from one stage to the next. This way, your pipeline stays up to date.
With CRM software, you can grow your manufacturing company faster and more efficiently. The software will allow you to improve customer relationships, improve pipeline visibility, and increase sales, in turn, leading to more profits and business growth.
CRM software can be extremely beneficial to your company. However, there is a vast market of CRM software, and finding the right software for your business can be difficult. Before you begin your search, contact Datix. We are dedicated to helping you find and implement a CRM solution that will transform the way your organization works and how you interact with their clients!