Salesforce Einstein: Transforming Business With AI

    What Do You Need to Know about AI?

    “Life is like riding a bicycle. To keep your balance you must keep moving.”—Albert Einstein

    Exciting Developments from Salesforce CRM

    Dreamforce 2018 Announcements

    Every year, Salesforce holds their four-day Dreamforce conference to inspire companies to unlock the full potential of their customer relationship management (CRM) software. The conference also serves as an opportunity for Salesforce to unveil exciting new...

    How Does CRM Generate ROI for Manufacturers?

    CRM for Manufacturing Success 

    For too long, many manufacturers have put all their efforts into managing their production lines, but at a cost. In their unwavering focus to improve manufacturing performance, they’ve left out a critical component: their customer relationships. With customer...

    What is CRM, and Why Do You Need It?

    CRM, Explained

    As we mentioned in our explanation of ERP, searching for the right enterprise software can be a daunting task. How is it even possible to keep up with all the jargon and acronyms of the software marketplace? Businesses frequently get the systems mixed up, especially ERP and CRM....

    Salesforce Einstein Debuts Customer Service Tools

    Latest from Salesforce Einstein AI 

    Salesforce’s Einstein AI platform debuted in the CRM market in 2016, and it’s already grown to provide an average of one billion predictions to each client every day. Its impressive performance demonstrates that enterprise artificial intelligence isn’t going...

    How CRM Optimizes Customer Experiences

    CRM Enhances Customer Journeys  

    Success isn’t just measured by the reputation of your brand or the quality of your products. Now more than ever, businesses are measuring their success by their customer experiences. Sales departments are tracking key performance indicators (KPIs) on customer...

    CRM is Revolutionizing Field Service Management

    How Advanced Technology Improves Field Service

    The Harvard Business Review claims that customer relationships are now about twice as important as brand value in determining overall enterprise worth. That’s because customers now have more options than ever. No matter the flashiness of the brand...

    Use CRM to Leverage Data for Effective Marketing

    CRM for Marketing

    Everyone knows that data drives industry success in the Age of the Consumer. The problem is that few marketers are effectively utilizing data, with an IBM study finding that over half of marketers consider their ability to leverage customer data as “poor” or “very poor.”...

    What Makes Salesforce Number One in CRM?

    Salesforce’s Superior Mobility and Data Analytics

    Recently, the International Data Corporation (IDC) presented its Worldwide Semiannual Software Tracker, which monitors the software industry’s software revenue estimates and tracks the business performance of software from 80 market segments and...

    Mastering Digital Disruption

    Transform Your Business with Enterprise Software

    Manufacturers and distributors often tremble at the idea of disruption. Whether it’s a mass change in the workforce or an impending strict regulation (ahem, the GDPR), enterprises look at disruptions as threats. However, disruption can also take...

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