Why Manufacturers Need to Rethink Marketing

    Inbound Marketing for Manufacturers 

    Let’s face it: most manufacturers are coming up short in their marketing efforts. While manufacturers have mastered innovation in their product design and shop-floor operations, they haven’t figured out how to apply that same innovation to their marketing...

    How to Maximize Marketing Insights

    Generating and Using Marketing Insights 

    Effective inbound marketing requires an in-depth understanding of consumers. But this level of insight isn’t so easy to come by. Enterprise data is often housed across multiple platforms and documents, preventing marketers from obtaining a full view of...

    5 Inbound Marketing Tips for Manufacturers and Distributors

    Optimize Your Inbound Marketing Strategy 

    It’s time for manufacturers and distributors to stop killing trees and wasting money on old-school marketing techniques. Print ads, direct mail and cold-calling are over. These strategies pale in comparison to the cost-effective, modern practices of ...

    Connect Marketing Automation with ERP to Unlock Growth

    ERP and Marketing Automation Integration

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