How Does ERP and CRM Integration Maximize Profits?

     Software Integration Profits

    Connect Software to Drive Revenue 

    Businesses diligently monitor their bottom lines, adopting measures to boost their profits and cut costs. Every investment must drive revenue and provide substantial ROI, including enterprise software. But too many businesses are missing out on profits by keeping their software systems separate.  

    Don’t be one of those businesses. Connecting ERP and CRM software is a surefire way to maximize the value of your technology. Keep reading to find out how an ERP and CRM integration can increase your profits.  

    Increase Repeat Business 

    Sure, every business wants to win new customers, but you can’t lose sight of your existing ones. After all, the probability of selling to an existing customer is 60-70 percent, while selling to a new one is 5-20 percent. With the majority of your business likely coming from your most loyal consumers, you want to do whatever you can to foster these relationships.  

    This requires the deep insight that comes with a CRM and ERP integration. An integration populates front and back-end data into one place, enhancing visibility and accuracy. Sophisticated dashboards transform this wealth of data into actionable insights, enabling users to track customer sentiment and business performance to optimize processes.  

    With this information, your business can determine new ways to engage with existing customers. Are some of your most loyal customers starting to lose interest? CRM will detect dips in customer satisfaction, and drilling into data can help you determine the source of this frustration. From there, you can figure out what product or service changes you need to pursue.  

    Sales and marketing teams also have access to order history and product updates. This can help them develop campaigns and strategies to capitalize on upselling and cross-selling opportunities. By integrating ERP and CRM software, you can take advantage of deep insights to increase customer retention.  

    Personalize Customer Service 

    The numbers speak for themselves: 

    • 52 percent of consumers are somewhat likely to switch to another brand if a company doesn’t provide personalized interactions (Salesforce) 
    • Personalized calls to action perform 202 percent better than standard CTAs (HubSpot) 
    • 81 percent of consumers want brands to understand them better (Accenture) 

    Customers increasingly crave tailored experiences, but that just isn’t possible without a CRM-ERP integration. How will sales reps know about product availability, select the right pricing option or provide accurate shipment dates without access to back-end data? Software integration takes the guesswork out of customer service. Rather than make educated guesses or wait for responses from other departments, front-office employees can instantly access up-to-date data from a familiar interface. 

    For example, let’s say a buyer requests a rush order. Sales teams can immediately check inventory to see if it’s possible. They can also utilize order history and pricing tables to offer personalized prices or payment options for particular situations. Or alert customers of their order status. Or suggest service and upgrades when customers experience issues with their merchandise. The possibilities for enhancing customer journeys are endless when you connect your ERP and CRM systems.  

    Cut Costs 

    Increasing your profit margins isn’t just about boosting revenue. By cutting expenses, ERP and CRM integration helps businesses improve financial health. A united platform slashes IT costs. After all, you’re not taking care of the upkeep, support and training of multiple systems—your ERP and CRM systems are wrapped into one to streamline software maintenance and improvements. 

    Best of all, with a software integration, you’re saving time. When you enter or update data in one place, it’s instantly reflected in the other system. That means no more duplicate data entry. This instant access accelerates several processes. For example, salespeople can quickly move contracts through the approval process by using up-to-date financial data from the ERP system.  

    Integrations also automate critical operations, such as order generation or professional services billing, to streamline your enterprise. With all this time saved, your users have more hours to delegate to making money for the company. 

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    Wrap Up  

    With customer expectations at an all-time high, there’s no better time to integrate your ERP and CRM software. Syncing your data will help you increase accuracy, speed up processes and optimize customer experiences—all key ingredients to boosting profits.  

    An enterprise software consulting firm for over 20 years, Datix can ensure you get the most from your integrated platform. We’re the only Epicor Platinum Partner that is also a certified partner of both Microsoft Dynamics 365 CRM and Salesforce, making us leading experts in ERP and CRM.  

    Plus, we designed our one-of-a-kind Unity integration application to make software integration easier than ever. A pre-built platform, Unity is instantly installed by our consultants to power two-way synchronization between Epicor and your CRM, eCommerce or Marketing Automation system. With services and error handling at no extra cost, Datix is committed to doing whatever it takes to protect your software investment and help you optimize your organization. 

    Start enjoying stronger profit margins and higher efficiency. Contact Datix today to learn more about Unity!

    CONTACT AN EXPERT AT DATIX TODAY!
    Candice Evertowski

    Candice Evertowski

    Candice has a 20-year history of building and growing sales teams across a wide variety of industries, focusing on proven processes to succeed. She has brought this sales expertise to help Datix grow and reach out to new clients as the Chief Marketing & Business Dev. Officer.

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