Who Gives You More Bang for Your Buck? 

It’s a question that a lot of businesses find themselves asking: Magento or Shopify? Manufacturers, distributors and B2B sellers are starting to figure out that online stores aren’t just for B2C retailers anymore. However, when it comes to choosing the best eCommerce software to power their online sales, they have a tough time deciding between the top vendors.  

Magento and Shopify are premier eCommerce providers, but they differ substantially. Below, we’ll compare the systems based on two critical criteria: functionality and flexibility.  

Functionality

When it comes to basic eCommerce functionality, Shopify and Magento are both strong contenders, offering the core features necessary for robust online performance. Each provides attractive templates, SEO management and apps to help you create a powerful site. But to really set yourself apart from the competition, businesses should leverage the extensive tools available from Magento.  

Magento is an open source platform, meaning that it is freely available and can be modified by anyone. This encourages the Magento user community to design and distribute an enormous variety of features. While Shopify includes over 100 apps and add-ons, Magento has over 5,000. Important functions, such as discount code creation and multi-lingual capabilities, are available to all Magento users, but Shopify users might need to upgrade their plans or seek out a third party for these tools.  

Having such a wide array of features at your disposal is especially critical in the B2B market. B2B transactions are often more complicated, requiring complex payment plans or approvals. Magento makes several of the functions necessary for B2B success easily available, whether you download the free Magento Open Source (formerly Magento Community) platform or implement the all-in-one Magento Commerce solution.  

Flexibility 

The internet is so vast that it can seem impossible to get your website noticed. Having a flexible eCommerce platform can help you design your online store to set it apart from your competition. Flexibility also enables users to easily expand your site and make modifications to meet the needs of your online customers. Your buyers’ preferences and the online landscape change constantly—you need an adaptable website that can keep up.  

Shopify has a reputation for having a rigid eCommerce platform. Many users find that just making a few minor tweaks can require a full-scale customization. Magento, on the other hand, operates on an open source platform, giving businesses total control over their website. Users can create animations to engage visitors, add newsletter functionality to webpage footers and make other enhancements that allow your site to stand out. With this unlimited freedom, you can build a memorable store that customers visit time and time again. Furthermore, its ease of use means you can take advantage of this flexibility and range of features without hassle.  

Wrap Up 

Though both solutions earn their strong standing in the eCommerce marketplace, Magento stands above Shopify because of its endless functionality and flexibility. A robust online store has become a critical component of B2B success. If you want your buyers to have the best online experience, you need to seek out the best eCommerce platform—Magento. 

Additionally, you want to team up with the best software consultants to ensure you’re getting the most from your eCommerce system. At Datix, our consultants are more than Magento experts. We’re also leading integration specialists. Unity, our pre-built integration solution, connects Magento with Epicor ERP to align your front and back offices. Unity empowers manufacturers and distributors to operate out of one system, resulting in more streamlined and accurate business management.  

Capitalize on opportunities in the digital age—reach out to Datix for leading enterprise software services and solutions! 

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